uxican

[ yoo-eks-ikuhn ]

noun

a practitioner of user experience design(ux designer)

About This UXICAN

Professional portrait
A graphic representing 19 years of industry experience.

Guillermo Romero

[ gee-yehr-mo roh-meh-roh ]

Games UX Designer

Hello and thank you for viewing my portfolio. For the past 13 years, I have been a UX Designer in different capacities across various live service games. I enjoy making prototypes, designing UI layouts, implementing UI in engine and interviewing users and team members to find faults and pain points in games that I work on.

Using various research methods like unmoderated and moderated interviews, player surveys, heuristic evaluations and market research help to identify player pain points during all phases of game development so that the team can deliver the best experience possible to our audience. These findings are then presented to stakeholders along with potential solutions in order to help guide features to be their best selves.

For me, doing everything that falls under the UX umbrella from mockups and layout to in engine implementation of UI brings me lots of joy. I am currently available for either full time or contract roles.

Skills

User Experience - UX

  • Wireframing
  • Flows
  • Prototyping
  • Heuristic Evaluation
  • Information Architecture
  • Interaction Design
  • Feature Design
  • Storyboards
  • Low-fi screen design
  • Tutorial design

User Research - UR

  • Usability testing
  • Player Interviews
  • Player Surveys
  • Studio Playtesting
  • Public Playtesting
  • Diary Studies
  • Market research
  • Qualitative Research
  • Quantitative Research
  • Personas
  • Thematic analysis

User Interface - UI

  • Interface Design
  • In-engine layout
  • In-engine animation
  • UI Scripting
  • Design Systems
  • Iconography
  • Hi-fi assets
  • Typography
  • Develop asset pipeline
  • Accessible design

Experience

Games

Desktop
Console
Mobile
Cell
  • Mythgard, Sr UX Designer 2021-2023
  • Storm Wars, Sr UX Designer 2021
  • Zingeroo, Sr Product Designer 2020-2021
  • Unreleased F2P Mobile AR Game, Contractor 2021
  • Deer Hunter X, Sr UX Designer 2018-2019
  • WWE Universe, Sr UX Designer 2018
  • Car Town Racing, Sr UX Designer 2017
  • Wheel of Fortune Slots, UX Designer 2016-2017
  • Slots Bash, UX Designer 2015-2016
  • Bingo Bash, UX Designer 2012-2015
  • Atari Collection, Product Designer , Contractor 2012
  • Original Gangstaz, Game Artist 2010-2011
  • Global War, Game Artist 2010-2011
  • Tomb Raider Underworld DS - Prototype, Game Artist 2008
  • Star Wars - Clone Trooper Blaster, Game Artist 2007 - 2008
  • Spider-Man And The Masked Menace, Game Artist 2007 - 2008
  • Power Rangers Force In Time, Game Artist 2007 - 2008
  • Finding Nemo - Sea of Keys, Game Artist 2006 - 2007
  • Animal Art Studio, Game Artist 2006 - 2007
  • Toy Story: To 100 and Beyond!, Game Artist 2006 - 2007
  • Leapfrog ClickStart: My First Computer, Game Artist 2006 - 2007
  • Sora City, General Artist 2005 - 2006

Tools

  • Figma
  • Sketch
  • Adobe XD
  • Illustrator
  • Photoshop
  • Unity
  • Godot
  • GDScript
  • VS Code
  • HTML, CSS, JS
  • JIRA, ClickUp & Trello
  • Google Docs & Sheets

Thanks for viewing